Who is your primary audience? What are they passionate about? What motivates their interests and where do they congregate, socialize and engage one another on mobile, the Internet, in person? How are other brands targeting these same people? What media do they consume?
It’s all part of knowing your audience. And, your success depends on it. That’s where we come in. Understanding these questions, analyzing psychographic, demographic and behavioral data and integrating this learning into innovative marketing programs is a Shain+Oringer specialty.